For those who subscribe to my weblog posts by electronic mail then you definitely may discover one thing barely totally different concerning the subsequent one, arriving tomorrow: it’s being despatched by a brand new supplier. There’s completely nothing to fret about as a result of – for you – there isn’t any different change.
Oh, other than – and it is a huge bonus, relying on whether or not you really get pleasure from my posts or not – the truth that you’ll be seeing my emails extra typically and extra constantly any longer. As soon as every week, and at all times on a Tuesday.
Clearly if you happen to can not stand receiving my posts by electronic mail then this information will devastate you and it’s an absolute necessity that you just discover the unsubscribe button on this publish proper now after which click on on it. For everybody else, this could all come as sensible and thrilling information. As a result of it’s sensible and thrilling: we’re returning to an period of standard weblog posts. We’re going again to the times (and the title) of A Mannequin Recommends – unbiased critiques and barely unhinged takes on the world out of your favorite erstwhile model. Finest magnificence buys and guide suggestions and journey stuff and all types of helpful bits and items, interspersed with a few of the extra ridiculous life updates and observations that burst forth from my fertile thoughts.
It’ll really feel like 2013, once more. Besides that it’ll be coming from a barely totally different place.
Earlier than you start to panic concerning the olden days and feeling as if every little thing is being uprooted; this web site isn’t going wherever. You’ll nonetheless be capable of drop in for a pootle about within the archives and most of the new issues I publish might be right here, too; however the majority of my writing will now be on Substack.
Why? Effectively, now we have to maneuver with the occasions, child! There’s a complete publish about this – the primary publish in our new dwelling, really, and it will likely be arriving in your inbox quickly – however in essence, if you happen to make content material at the present time then you really want a platform to publish it on. So that individuals see it. Until you’re a devoted magnificence weblog, otherwise you publish recipes, or issues that most of the people are prone to Google and hunt out, it’s very troublesome to get new eyes in your content material. I imply, how many individuals will actually be Googling “what does a merman’s penis seem like?” (The speculative reply to that exact query is inside this post.)
I really feel completely lucky to have such an enormous readership right here, however quite a lot of my writing isn’t the type of stuff that’s essentially very searchable on-line. It’s there for enjoyment firstly. And it will be beautiful if extra folks may get pleasure from it.
I’ve been wanting right into a platform for my writing for some time and have chosen Substack. It simply looks as if a very beautiful place to be, the place it’s simple to remark and reply to feedback, simple to reshare different folks’s work and to construct up nice communities. You may as well depart voicenotes, written notes and video content material on your followers and maintain dwell video streams: it’s as if somebody has delved inside my mind and designed the precise platform that I’ve at all times wished to create and use.
And there’s undoubtedly a pull, for me, in that I don’t need to construct or keep any of that platform – simply go surfing and spend 100% of my time writing issues, fairly than spending half of my on-line life updating web site plugins or attempting to work out why the hell feedback can solely be WRITTEN IN CAPITAL LETTERS.
You’ll see (otherwise you may not, I haven’t absolutely labored out the settings but!) that there are numerous methods to make use of Substack. Some folks cost for his or her content material, some folks cost for all of it on there, others have their newsletters accessible fully freed from cost. My new weekly publish is totally free. If you’re receiving this publish by electronic mail then you’re robotically subscribed – I’ve merely moved my present subscriber listing over to the brand new supplier. You don’t must do something in any respect – nicely accomplished, congratulations, be excited for the years forward!
If you don’t want to obtain my future ramblings then please unsubscribe by clicking on the hyperlink on this electronic mail – it’s proper on the backside. For those who ever change your thoughts, otherwise you hear folks whispering about that sensible A Mannequin Recommends on Substack – “it’s like listening to Girl Whistledown!” – then simply search me out and re-subscribe. There can even be an enormous banner on the prime of my web site with a hyperlink to take you to my posts, in case you get actually, actually misplaced.
For those who’re not at the moment subscribed to obtain my posts by electronic mail (bloody hell, that is getting sophisticated!) then you may signal as much as the brand new weekly posts right here.
Proper. This isn’t goodbye, it’s an enormous hi there once more. Whats up once more to common posts, to extra writing, to a bit of return to how issues had been earlier than shortform content material took over the web and all of us developed the eye span of a gnat. See you subsequent week. An enormous, real heartfelt thanks to those that have adopted for therefore a few years and have seen me by means of so many various weblog eras and iterations. That is going to be one of the best one but and I couldn’t consider higher folks to convey alongside for the journey.
You’ll get your first electronic mail from the brand new dwelling at round 10am BST tomorrow – if you happen to don’t see it then take a look in your spam filter, and if it is in spam then ensure you mark it as “not”. Till then, my loyal buddies!
