Rolls-Royce has formally introduced the identify of its new giant hatchback car that shall be designed to journey off-road in addition to on pavement. It will likely be referred to as the Cullinan.
However Rolls-Royce would like that you do not name it an SUV.
Rolls-Royce refers to it, merely, as a high-sided automobile. The Cullinan is called after the biggest flawless diamond ever discovered. Weighing almost 1.5 kilos, the Cullinan diamond was uncovered in South Africa in 1905 and, right now, is owned by Queen Elizabeth.
The Culllinan identify just isn’t fully new for this car, The Rolls-Royce SUV — as a result of, actually, that is what it’s — has been referred to as “Venture Cullinan” since shortly after its development was announced three years ago.
“It’s the most becoming identify for our extraordinary new product,” Rolls-Royce CEO Torsten Müller-Ötvös mentioned in an announcement. “Cullinan is a motor automobile of such readability of objective, such flawless high quality and preciousness, and such presence that it recalibrates the size and chance of true luxurious.”
Rolls-Royce has been testing the Cullinan in varied areas all over the world, the automaker mentioned, together with African deserts, North American canyons and arctic snows.
The Cullinan is only one of many ultra-luxury SUVs which can be both in growth or already in the marketplace. Bentley currently offers the Bentayga, whereas Lamborghini recently began production of the Urus, which it invoice as the primary “tremendous SUV.” Lamborghini expects promote at the very least as many Uruses because it now sells of its sports activities automobile fashions mixed.
SUVs, which now are available all kinds of shapes, sizes and kinds, are the quickest rising section of the automotive market. In america, SUV gross sales surpassed conventional automobile gross sales years in the past.
The Cullinan will share a lot of its engineering with the brand new Rolls-Royce Phantom full-size sedan. That car was designed with a brand new “engineering structure” created particularly for Rolls-Royce automobiles, distinct from different merchandise made by father or mother firm BMW. Sooner or later, different new Rolls-Royces can even share that fundamental engineering design.
Rolls-Royce additionally launched photographs of the car, lined in an elaborate black-and-white colour scheme to considerably obscure particulars of its design. It will likely be proven to the general public, with out camouflage, a while this yr.
CNNMoney (New York) First printed February 13, 2018: 4:54 PM ET
